Assistant persona

01ASSISTANT · PERSONA

Who your assistant will be

Parsewise is an AI assistant that answers on your company data. The persona sets how it does that: a name, a face and an instruction turn the model into an advisor, a salesperson or a support engineer.

02SETUP

Name, face, character

Six settings and the assistant speaks in your company’s voice. Everything changes on the fly with no restart: save it and the next dialogue already sounds different.

/01

Name

How the assistant introduces itself in a dialogue. A random name by default.

/02

Avatar

Upload a photo, drop a file onto the page or pick from the gallery — 25 live portraits and a set of illustrations.

/03

Instruction

Goal, tone and audience in free text: «advise gently and carry them to an order» or «answer by the book, like a service engineer».

/04

Invitation

The button text a dialogue starts from. «What is your question?» by default.

/05

Language and theme

Russian or English, light, dark or system theme, the colours and the widget position.

/06

Behaviour

Source files attached to answers, a pause when someone asks for an agent, file uploads from the visitor.

03THE PORTRAIT MATTERS

The portrait matters

The persona sets the goal. Advise gently and carry the customer to a purchase — or serve B2B clients strictly by the book. One assistant, different characters.

Anya · retail
Gentle advisor
Gentle advisor
  • Clarifying questions
  • Matching to a budget
  • Carrying to an order
Sergey · B2B service
Service engineer
Service engineer
  • Answers by the book
  • Diagnostics
  • Field visit request
Mark · electronics
Expert salesperson
Expert salesperson
  • Catalogue knowledge
  • Model comparison
  • Bundles and upsell
Vera · intranet
Employee helper
Employee helper
  • HR questions
  • Policies
  • Internal services
04PORTRAIT MAP

Character is a coordinate

X axis is the scenario, Y axis is the tone. A free-text instruction places the assistant anywhere on the map — from gentle selling to strict service.

Gentle tone ↑Expert tone ↓salesservice →
Takeaway

A point on the map

The ready characters are landmarks. Your own instruction puts the assistant anywhere between them.

05ONE DATASET

One dataset, different answers

The data answers «what», the persona answers «how». «Recommend me a laptop» sounds different from a gentle advisor and from an expert salesperson — while the catalogue is the same.

01

Catalogue.
The data does not change — same products, documents and prices.

02

Instructions.
The advisor asks about the budget and offers two options; the expert compares specs and assembles a bundle.

03

Edits to the data.
Only the persona changes — and the answers change with it.

06CHARACTER

Assemble your assistants character

A default persona is assembled for you. A random name, a matching live photo and the invitation «What is your question?» — replace any detail when you get to it.

GET STARTED

Test it on your own data

Upload your own documents and catalogue — then ask the assistant the questions people ask you. That is the only test that means anything.