Company · Brand
01

Logotypes
«парсвайс®» and «parsewise®»

02

Colours in the system
accent, ink, surface

03

Brand kit
logotypes, colours and boilerplate in one archive

02PALETTE · THREE COLOURS

Three colours hold the whole system: one accent, one ink, one surface. Fewer colours, more order.

PRIMARY
rgb(248, 65, 49) · Accent: buttons, links, highlights
INK
rgb(26, 26, 26) · Text and dark plates
SURFACE
rgb(231, 231, 231) · Background of the site and the portal
03PALETTE · COLOUR PAIRS

Working colour combinations

3 colours · 12 working pairs

Swap the background and the accent every pair stays contrasting and recognisable.

Contrast

Every pair passes AA · light and dark theme

04PALETTE · TEXT ON COLOUR

Type on every colour pair

Aa
Aa
Aa
Aa
Aa
Aa
Aa
Aa
Aa
Aa
Aa
Aa
Type on colour · 12 pairs

Headline and body stay legible on any background in the palette contrast is built into the system, with no exceptions.

Aa

Legibility

AA or better on every pair

05FOR PRESS AND CREATORS

How to write about us

Parsewise
Парсвайс
An AI assistant for business
Answers on company data
The logotype carries ®
The name is never declined

FOR PRESS AND CREATORS

Parsewise is an AI assistant for business that answers on your company data.

06LOGOTYPE · RULES
Placing the logotype

Written «Парсвайс» in Cyrillic and Parsewise in Latin; the name is never declined and the ® is part of the logotype.

Place the logotype on a contrasting background with clear space no smaller than its own height.

Never stretched, recoloured or outlined — approvals go through hello@parsewise.ru.

GET STARTED

Test it on your own data

Upload your own documents and catalogue — then ask the assistant the questions people ask you. That is the only test that means anything.