Parsewise 2.0: an AI checkout assistant for e-commerce

Parsewise started life as a product-matching bot for mid-market e-commerce stores. With 2.0 it grows up. The new AI checkout assistant does not just answer questions — it closes carts, offers the right discount at the right moment, and knows when to hand off to a human.

What the AI checkout assistant actually does

Three capabilities you could not do in 1.x. Real-time cart-recovery with conversational replays of the drop-off. A policy-safe discount engine that only unlocks what the store owner pre-approved. And a merchant-side playbook editor so non-technical staff can tune agent behaviour without waiting on engineering.

Early conversion numbers from the pilot

Across four pilot stores over six weeks, Parsewise 2.0 lifted checkout-to-purchase conversion by a median of 11% and recovered 22% of abandoned carts the old flow missed. One store ran a controlled A/B against a human chat team and matched their close rate at roughly 1/40th the cost.

«We stopped thinking of it as a chatbot the moment it saved a cart we would have written off.» — Pilot merchant, Amsterdam

Rollout plan

Existing customers get 2.0 as a free upgrade this month. New stores can request access from the Parsewise site — we are gating to 50 new merchants through June to keep the learning loop tight.